As a Marketing Science Senior Analyst, you will co‑lead the design and execution of measurement strategies, advanced analytics, and content intelligence programs that drive media performance in B2B environments. You will partner with stakeholders to translate business objectives into KPIs, build scalable frameworks, and deliver actionable insights that optimize campaigns across creation and progression. Your expertise in data science, reporting, and testing ensures that marketing investments are measurable, transparent, and continuously optimized.

Responsibilities

Measurement Strategy

• Build and maintain measurement frameworks mapping campaign objectives to KPIs.
• Assess current measurement approaches and recommend updates aligned with media plans.
• Establish baselines using historical data and ensure governance protocols are documented.
• Share updated frameworks with stakeholders to inform insights, learnings, and optimization...