BAT is evolving at pace into a integral multi-category business.
With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry.To achieve our ambition, we are looking for colleagues who are ready to Be The Change.
Come, join us on this journeyBritish American Tobacco Mexico has an exciting opportunity for a Marketing Senior Manager in Monterrey, Mexico.The Marketing Senior Manager is a strategic leader and key business partner responsible for shaping and driving the end-to-end marketing agenda within an FMCG environment.
This role is critical for delivering sustainable, profitable growth through the translation of advanced consumer, shopper, and market insights into long‐term strategies, building strong teams, fostering innovation, and ensuring executional excellence aligned with business priorities and brand equity.Key ResponsibilitiesLead brand strategy, positioning, and long‐term equity building initiatives across channels and...