Client is looking for a solution architect with a solid understanding of the MarTech ecosystem, not an IT generalist with peripheral marketing experience.

• The role encompasses both architecture design (data flows, integrations, target technologies) and providing expert guidance to business teams and vendors. This requires the ability to navigate seamlessly between the technical and business layers without compromising precision in either.
  
• Knowledge of Adobe Experience Cloud (AEP, CDP, AJO) or a Salesforce equivalent is the strongest credibility marker for this role: a candidate without direct experience on these platforms will be difficult to advocate for.