Responsible for Strategic Planning & Business Intelligence

Define key strategy for marketing plan and identify key strategic channels to develop and implement business plan and marketing strategies aligned with company goals.

Analyze and identify key strategic target segment and key action plan for each target segment

Analyze competitor offering and gather market intelligence for strategic decision-making including gather customer insights and define personas to guide targeted marketing efforts.

Create and present performance reports with actionable recommendations and rolling forecast to ensure revenue targets achieved and produce ideas for improvements.

Go to market management

Plan and execute integrated ATL/BTL campaigns across online, offline, and APP platforms including localized marketing.

Coordinate with marketing RO to do localize...