Responsibilities

• Build, test, and deploy targeted email campaigns for new logo acquisition using segmentation and A/B testing
• Support direct mail and gifting initiatives for high‑value prospects
• Execute and manage webinars, including registration flows and follow‑up sequences
• Partner with MOPS to champion campaign processes, naming schemes, and template maintenance
• Collaborate with events and partnerships teams for field marketing support and post‑event follow‑ups
• Draft prospect‑focused newsletters, email roundups, and landing page copy
• Monitor and report on key performance metrics like open rates, CTR, and conversion rates
• Document and share experiment results to optimize acquisition performance

Requirements

• 2–4 years of marketing experience, preferably in B2B SaaS or demand generation
• Proven expertise in email marketing, list segmentation, and A/B testing
• S...