Key Responsibilities

1. Marketing Strategy & Planning – Develop and execute the annual Spain Region marketing plan aligned with sales objectives. Define target segments and positioning per product line. Coordinate marketing calendar including trade fairs, product launches and campaigns.
2. Campaign Management – Plan and execute online and offline campaigns. Manage LinkedIn presence and digital content strategy. Coordinate email campaigns and lead nurturing workflows. Track campaign performance and ROI.
3. Trade Fairs & Events – Organise participation in industry exhibitions (e.g. Infra Relatiedagen, TKD). Coordinate stand design, promotional materials and local communication. Ensure effective follow‑up process for event‑generated leads.
4. Product Launch Support – Coordinate local market introduction of new machines. Prepare brochures, spec sheets and promotional materials in Spanish. Support dealer network with launch kits and marketing tools.
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