Specialist, Growth Marketing - Online Grocery (PC Express)
Location: 500 Lakeshore Blvd West, Toronto, ON. This role requires 4 days in-office.
At Loblaw Digital, we are building Canada’s #1 online grocery service and need you to help grow it.
Responsibilities
- Planning – Work with the Sr. Marketing Manager to plan growth initiatives across owned, paid, and earned channels with a focus on driving customer acquisition, loyalty, and business results. Identify opportunities for new customer acquisition, adoption of new product launches, and initiatives to grow weekly active users.
- Collaboration & Execution – Assess growth program objectives and develop go‑to‑market plans and execution tactics. Prepare creative briefs, manage campaign calendars and projects ensuring a successful launch. Review creative recommendations and provide feedback ensuring alignment with brand positioning, tone, and business needs. Collaborate wit...