Develop, communicate, implement, and analyse winning Go-to-Market (GTM) plans for DIY PC component products, majoring in consumer segment (including gaming accessories)
Work closely with marketing, sales and product teams for timely marketing execution.
Key person to launch tactical marketing and demand generation campaigns to achieve greater exposure and sales target.
Plan, design and execute various marketing events and campaigns, product launches, trade shows, dealer gatherings, conferences and seminars, aim at engaging channel partners and end customers.
Steward the ASUS & ROG brand in different audiences to achieve wider public mindshare.
Create compelling marketing collateral to support channel partners and ensure consistency with brand messaging. Material includes but are not limited to: point-of-sales materials, presentations and other promotional goods.
Create different timely an...
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