Marketing Specialist

We are looking for a motivated and results-driven Marketing Specialist to support lead generation and conversion across multiple business units within a B2B software environment. This role is ideal for someone who is eager to take ownership of end-to-end digital marketing campaigns while also contributing to event-related marketing initiatives.

About the Role

You will play a key role in driving measurable growth by managing campaigns, optimizing performance, and supporting digital communications and lead nurturing around both virtual and in-person events—with a strong focus on ROI and performance tracking.

Responsibilities

Digital Marketing & Campaign Management

• Plan, execute, and optimize end-to-end digital marketing campaigns across multiple channels (email, social, paid media, web)
• Drive lead generation and conversion through targeted campaigns and funnel optimization
• Collabo...