Reporting directly to the COO and co-managing the department alongside the Senior Content Lead, the Marketing Strategist serves as the “Growth Architect” for Taters Enterprises, Inc. (TEI). While the Senior Content Lead drives the creative vision, the Marketing Strategist is responsible for the commercial strategy, campaign effectiveness, and market expansion. This role bridges the gap between data and action: the Strategist translates business goals into actionable marketing plans, manages the marketing budget, oversees market research, and ensures that every creative output delivers measurable ROI. They lead the integration of Data Analytics and A.I. to predict trends and optimize customer acquisition.

Responsibilities

• Strategic Marketing Planning & Budget Management: develops the annual and quarterly marketing plan, defining objectives, target audiences, and key results (OKRs) that align with company sales goals; manages the marketing budget, allocating...