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Reporting to the Associate Director, Marketing and Future Students and working collaboratively with the Marketing and Future Students team, the Marketing Strategy and Analytics Specialist (MSAS) supports the college’s Strategic Enrollment Management (SEM) initiatives by developing data‑driven marketing strategies to attract, engage and retain students. This role combines market research, digital marketing and analytics to optimize marketing and recruitment campaigns and enhance the institution’s brand presence. The MSAS is aware of the Mission and Values of North Island College and incorporates the values in everything they do.