Overview
Arranging for the coordination of all internal and external marketing and promotional initiatives, including informational campaigns, events, demonstrations, merchandising, and public relations. Directing the execution of routine duties, including planning and evaluating marketing campaigns, and managing projects. Creating action plans and marketing strategies to achieve particular goals. Program measurement, analysis, and evaluation as needed.
Responsibilities
- Market research: To better understand consumer requirements, market trends, and competitors' plans, conduct market research.
- Designing Campaigns: Campaigns for digital marketing, advertising, event launches, and promotions should be planned, carried out, and evaluated.
- Reporting and Analytic: Monitor and evaluate the effectiveness of marketing campaigns, produce reports, and offer optimization suggestions.
- Prioritizing creativity, PR media contacts, and digi...