Plan, execute, and optimize end-to-end paid advertising campaigns across multiple marketplace platforms.
Analyze campaign performance and continuously optimize key metrics such as ROAS, CTR, CPC, CPM, CPA, and CVR.
Design and run structured experiments on ad creatives, copy, landing pages, and audience segments to improve performance.
Collaborate with internal teams (Commercial, Creator Marketing, Creative, and Live Streaming) to align product assortment, promotional calendars, and content strategies for optimal paid performance.
Build and maintain strong relationships with clients and platform partners to stay updated on the latest marketplace advertising features and developments.
Develop and manage comprehensive media plans and budget allocations across platforms including Shopee, Lazada, TikTok Shop, and CPAS (Meta Ads).
Prepare comprehensive performance reports on a weekly, monthly, quar...
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