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Schema Development & Data Modeling:
• Design and implement XDM-based schemas in Adobe RTCDP to support audience segmentation, personalization, and activation.
• Extend standard schemas to accommodate custom business requirements while ensuring compatibility with downstream activation channels.
• Collaborate with marketing and engineering teams to align schema design with campaign and journey orchestration needs across platforms.
Data Integration & Ingestion:
• Build and maintain ingestion pipelines for batch and streaming data sources, including mobile and web events.
• Configure and manage integrations using AEP APIs for automated data ingestion, export, and audience activation.
• Apply prior experience with data ingestion and mapping from other MarTech platforms to optimize onboarding into AEP.
Adobe Journey Optimizer (AJO) Enablement:
• Enable data readiness for AJO journeys and cam...