We are looking for an eCommerce Lead who is responsible for driving online sales through different eCommerce business models.
Key Responsibilities - Build/Align the local eCommerce strategy and detailed plans for all target audiences and categories across eCommerce business models with the correct marketing mix.
- Build and animate the cross‑functional operating model to ensure customer satisfaction.
- Ensure flawless execution and optimize tactical plans leveraging data/insight.
- Platform eCommerce platforms, build & execute tailored account plans to maximize online sales performance; define/own the eCommerce KPIs.
- Define the proposal for eCommerce commercial policy – rebates, marketing development funds – to grow profitably ensuring alignment with policy guidelines.
- Support customers to set up agreed product catalogues with a sustainable maintenance program.
- Set up processes and governance for eCommerce cou...