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Measurement Performance Center of Excellence (CoE) Lead

Company

TikTok

Location

dubai, dubai

Posted

July 05, 2026

Position Overview

Measurement Performance Center of Excellence (CoE) Lead

Location: Dubai

Employment Type: Regular

Job Code: A98867

Responsibilities

Team Introduction The Measurement Center of Excellence team is a newly created function within Measurement, the team responsible for interpreting and understanding the impact and business outcomes driven by advertising on our platforms. We work with advertisers to optimise their activity on the platform and build meaningful connections that help drive behaviour change and ultimately business results and growth for our advertisers.

  • Collaborate with sales and measurement teams to develop and implement measurement strategies that drive business growth.
  • Lead in the ideation, creation and prototype deployment of sophisticated custom insights, ad effectiveness meta‑analysis, or tooling for large‑scale data environments for use by wider measurement teams.
  • Manage dotted‑line teams across t...

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