Position Overview
Join MEC in Vancouver as the Senior Director of Brand Marketing, where you will oversee strategic marketing initiatives that align with the company’s mission and drive community engagement. Your leadership will empower the marketing team to connect emotionally with consumers. In this strategic role, you will enhance MEC's brand presence by spearheading marketing campaigns and partnerships. The Senior Director will ensure solid measurement frameworks guide creative execution while fostering a culture that thrives on data and insights. Your team-oriented spirit will be essential in aligning marketing strategies with overall business goals. Key Responsibilities
Develop and implement brand strategies for uniqueness Collaborate cross-functionally for cohesive marketing efforts Track and optimize CAC and LTV metrics Establish key brand partnerships for growth Lead community-focused initiatives across teams Requirements
10+ years of marketing experience, 5+ in leadership Ret...