About the Media Team
Nubank is a technology company that is redefining the standards of the financial services Industry in Mexico. The media team is responsible for Nubank´s media strategy, tactics, and implementation, from upper to lower funnel, considering the best channels for each business and comms goal, based on data and creativity.
Media Analyst Responsibilities
- Media Plan elaboration and execution
- Campaign investment management
- Performance & insights reports
- Analysis on the consumer traffic & audience behavior
- Results and performance tracking
- Find measurement opportunities to improve campaign performance
- Work close to marketing & analytics team to review our advertising efforts and point out strengths and weaknesses in our media campaign
- Keep up-to-date with advertising trends and with the media industry
Skills, Knowledge and Abilities