Shape the analytics future in Canada as a Media Analytics Senior Director. Drive the vision for improved advertising investments and media effectiveness through strategic leadership and innovation.
This pivotal leadership role requires a seasoned expert with over 12 years in media analytics and 7 years in management. You will lead a high-performing team, collaborating with product, engineering, and sales to transform complex analytics into actionable insights for global brands.
Key Responsibilities:
• Define comprehensive media analytics strategies for advertising
• Manage and scale a large analytics organization
• Develop methodologies for effective incrementality testing
• Partner with sales to create client-focused narratives
• Establish privacy-secure measurement standards
Requirements:
• 12+ years of experience in media analytics or marketing science
• 7+ years managing analytics teams with proven leadership
• Expertise in experimental design and a...