The Media Analytics Specialist will play a critical role in PepsiCo’s digital transformation agenda by turning complex media and digital data into clear, actionable campaign insights for our European markets. The primary objective of this role is to translate insights from multiple sources – including productivity analytics, GA4, platform media reporting, Adfidence/DoubleVerify and internal dashboards – into concrete recommendations that improve media efficiency, effectiveness, and governance. This role sits at the intersection of data, media, and operations: you will not just report performance, but diagnose what is driving results and advise what actions we need to take.

Media & Digital Analytics:
• Consolidate and analyse data from multiple sources (, platforms, eg. Google, META, productivity reports, GA4, ad platform reports, DoubleVerify, Adfidence, internal dashboards) into a unified view of performance....