ROLE OVERVIEW
The PR Manager will build and run Dot & Key earned media engine - press, editorial, and reputation management.

This role sits at the intersection of brand positioning and performance every press placement, every product feature, and every media relationship must be traceable to awareness, trust, or search equity. You will own the relationship with PR agencies, manage a direct ORM function, and work closely with the Content and Performance teams to amplify earned coverage into paid and owned channels.

KEY DETAILS

Department: Digital & Media Marketing
Reports To: Media Head
Location: Kolkata
Experience: 5-8 years in PR, with 2+ years managing D2C or beauty/FMCG brands

WHAT YOU WILL OWN

- End-to-end PR strategy: press releases, media pitches, editorial calendars, and coverage
tracking
- Media and journalist relationships across beauty, lifestyle, business, and digital publications
- Agency management: briefing...