Plan, execute, and optimize paid media campaigns across platforms such as Meta, Google, TikTok, and other relevant channels — with a strong focus on customer retention and lifecycle marketing.
Design and manage full-funnel strategies that go beyond acquisition, including retargeting, re-engagement, upsell, and loyalty-driven campaigns.
Analyze customer behavior, cohort performance, and lifecycle data to identify opportunities for improving retention, repeat purchases, and overall customer value.
Continuously refine audience segmentation and messaging strategies to ensure campaigns are relevant, personalized, and aligned with different stages of the customer journey.
Work closely with CRM, creative, and strategy teams to align paid media efforts with retention initiatives such as promotions, remarketing flows, and content strategies.
Monitor campaign performance using metrics such as LTV, ret...
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