Media Manager – South Cone (Argentina & Chile)

Co‑leads with the marketing team of the brand market combinations assigned, providing strategic inputs, campaign implementations, digital transformation, and measuring campaign performance.

Key Responsibilities

• Implement the added values assigned to key brand market combinations from digital negotiations with vendors such as Google and Facebook.
• Drive and execute a test‑and‑learn agenda aligned to media objectives set at the beginning of each year, demonstrating iteration and learning from hypotheses and tests.
• Co‑lead with the Latam Media Manager and head the Connections Planning process for key brand market combinations.
• Implement a full‑funnel audience strategy and continuously optimize and capture learnings across LATAM.
• Lead media innovation initiatives for assigned brands, maximizing vendor capabilities and brand needs (e.g., sponsorships, special TV actions) whi...