Position Overview
Dechcept is seeking a Media Strategist to develop and execute media strategies across Paid Search, Social, and Programmatic channels for a leading services client. This role requires a data-driven approach to media planning, performance analysis, and optimization to drive business outcomes.
Key Responsibilities:
β’ Develop and implement cross-channel media strategies across Paid Search, Social, and Programmatic to achieve client goals.
β’ Optimize campaigns based on performance data, ensuring efficiency and effectiveness.
β’ Conduct audience analysis, market research, and competitive benchmarking to inform media planning.
β’ Manage budget allocation and bid strategies to maximize return on investment (ROI).
β’ Work closely with analytics teams to track performance, generate insights, and refine strategies.
β’ Collaborate with creative teams to develop high-performing ad content tailored to each channel.
β’ Stay up to date with industry trends, platform up...