Role Summary And Impact

The Media Director is responsible for developing, implementing, and managing media strategies and campaigns that effectively reach target audiences and achieve marketing objectives. This role involves analyzing market data, selecting appropriate media channels, negotiating with media vendors, and monitoring campaign performance to ensure optimal results. The impact of this role is significant, as you will directly contribute to the success of our clients' marketing initiatives and the growth of our agency.

Responsibilities

• Develop and implement comprehensive, data‑driven media strategies across all client businesses and markets, encompassing programmatic buying, social media, search engine marketing, video, and mobile advertising.
• Continuously monitor and analyze campaign performance, identifying opportunities for optimization and ensuring maximum return on investment.
• Design and execute test‑and‑learn ...