Position Overview
Job Description:
Responsibilities:
Configure and manage MoEngage campaigns across Push, Email, SMS, and In-App channels. Design customer journeys and segmentation strategies to drive engagement and retention. Utilize No-Code Personalization Editor for quick website/app customizations and Built-In Code Editor for advanced HTML/JavaScript-based widgets. Integrate Server-Side Personalization APIs for backend-level customization. Monitor campaign performance, analyze metrics, and implement A/B testing for optimization. Collaborate with product and marketing teams to align campaigns with business goals. Troubleshoot integration issues and ensure data accuracy across systems. Required Skills: Hands-on experience with MoEngage platform and marketing automation tools. Basic HTML/JavaScript knowledge for advanced edits and custom widgets. Familiarity with cust...