**Job Description Summary**
The Modality Leader is accountable to grow sales revenue and margins for Monitoring Systems (MS) and Diagnostic Cardiology (DCAR) within the Life Care Solutions portfolio in Turkey, Iran & Central Asia (TICA)region. The Modality Leader executes a coherent product differentiation and commercial strategy for the assigned product range and optimizes the use of resources in conjunction with the next level Region Product Manager or Modality Segment Manager or Zone Manager to cover market potential for his/her product, product range or segment in order to achieve the Operating plan.

The modality Leader is responsible to update Modality management leaders of evolving market and customer needs to drive the continuous product innovation adapted to local market needs.

The Modality Leader contributes to the development of the Marketing Plan for his/her modality in his/her geography in collaboration with the Marketing Manager and will coordinate its...