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WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
The National Broadcast Buying Associate is responsible for the timely and accurate execution of national broadcast media buys, encompassing both radio and television. This role translates approved client strategies into effective media placements, ensuring all campaigns are monitored, optimized, and delivered according to plan and budget. The Associate secures optimal media value, verifies precise media execution, manages ongoing optimizations and compensations, and contributes to the overall efficiency and success of national advertising initiatives through diligent execution and financial oversight.