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National Retail Sales Manager at CDL Human Resource

Company

Confidential

Location

Kenya, Kenya

Posted

July 02, 2026

Position Overview

Job Description

CDL was founded in early by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.


National Retail Sales Manager

KEY DUTIES & RESPONSIBILITIES

  • Route to Market & Distribution Optimization

  • Develop and implement national retail sales strategies and execution plans aligned with business goals.

  • Design and optimize route-to-market strategies to enhance direct distribution efficiency and coverage.

  • Manage and grow retail sales channels, including independent and chain pharmacies, chemists, wholesalers, sub-distributors, supermarkets, and general retail outlets.

  • Evaluate and improve distribution infrastructure and parameters to ensure product availability in key retail channels.

  • Commercial Strategy & Business Planning
  • ...

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