Responsibilities

WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

• Develop and implement national shopper marketing strategies aligned with brand and commercial objectives.
• Identify key shopper insights and behaviors to design effective activation programs.
• Adapt strategies to meet the needs of different channels (e.g., grocery, mass, e-commerce, on premise, convenience).

Cross-Functional Collaboration

• Partner closely with Sales and Brand Marketing
• Align shopper programs with brand campaigns and product innovation launches.
• Support customer-specific business planning through tailored shopper initiatives.

Budget & Performance Management

• Manage shopper marketing budgets and ensure effective allocation of resources.
• Track, measure, and analyze campaign performance, ROI, and sales impact.
• Optimize programs based on data, insights, and...