Key Responsibilities - Develop and implement Trade Marketing Strategy pan India to achieve defined sales objectives. - Planning & optimum utilization of BTL budget - Increase effectiveness of BTL activations by ensuring 100% strategy execution - Forecasting at channel & SKU level 3 to 6 months in advance - Design, execute & measure the performance of brand wise, channel wise trade and visibility programs - Act as the hub for competitor activities across all brands. Track competitor promotion strategies and pre-empt the same whenever possible - Pre and post promotion analysis. Study the impact on external offtake & household penetration data - Planning of visibility drives, rural sales activations, samplings, loyalty programs, & distribution drives - Designing and implementation of appropriate POSM materials fit for the channel & the brand Skills Ability to engage in cross functional teams to get the assigned work done Excellent analytical and quantitative ability Good communication and...