MISSION: Driving force behind e-commerce success and blends a creative vision with data-driven strategy to growth market share in ecommerce.
KEY RESPONSIBITY:
1. E-COMMERCE GROWTH STRATEGY
Develop and execute annual and monthly online business plans to drive sales, visibility, and market share across e-commerce platforms.Conduct JBP (Joint Business Plan) discussions, set FTL/NPD/Assortment targets, and craft actionable e-commerce agendas (e.g. Double Day, Livestream).2. CAMPAIGN & PROMOTION PLANNING
Plan and execute commercial assortment strategies, GWPs, and key promotions by month, quarter, and year.Lead bidding strategies for campaigns (e.g. SBD, Brand Day) and build media plans aligning awareness and performance KPIs.Closely collaborate with transactional media lead to provide category & brand inputs for planning and optimization3. SALES DELIVERY & PERFORMANCE TRACKING
Own the daily/weekly ...