Drive Brand Strategy & Execution: Lead the development and implementation of branding strategies for assigned food brand, ensuring strong positioning, clear USPs, and cohesive visual identity.
Own End-to-End Brand Projects: Take full ownership of product launches, re-positioning, and strategic projects (from planning to execution) ensuring quality, timeliness, and impact.
Lead Cross-Functional Collaboration: Work closely with internal teams (sales, marketing, product, legal, etc.) and external partners (agencies) to align brand initiatives with business objectives.
Analyze Performance & Optimize Growth: Monitor key KPIs (e.g., sales growth, volume, customer acquisition, conversion) and use insights to develop actionable plans for brand and business growth.
Support Assortment & Pricing Decisions...
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