WHAT YOU'LL DO

As Paid Media Lead, you lead full-funnel paid media planning and execution, ensuring alignment between global direction and local business priorities to drive strong commercial results across channels.

You will:

• Lead the development of full-funnel paid media plans across channels, aligning global frameworks with local commercial priorities and marketing calendars
• Drive media activation and ongoing performance optimization, ensuring campaigns deliver strong ROI and business impact
• Monitor and follow up on campaign performance, leading regular reviews and identifying opportunities to improve results
• Manage media budgets and investments, ensuring efficient allocation and strong return across campaigns and channels
• Lead and collaborate with media agencies, ensuring high-quality execution and alignment with global standards
• Partner with cross-functional teams to align p...