Paid Media Specialist

In this role, you are responsible for paid search/social performance along with client management and delegation of production resources.

What you’ll do

• Maintain an advanced understanding of primary paid media channels and how they fit within the funnel – including Google Search, Microsoft Search, Meta, YouTube, Google Display Network, TikTok, Snapchat, Pinterest, LinkedIn, UAC.
• Drive account strategy geared toward achieving or exceeding client efficiency and growth goals.
• Develop and execute account management monitoring and optimization techniques to drive performance toward client targets and budgets.
• Quantify and prioritize initiatives that will have the greatest impact on account performance.
• Drive the creation of client roadmaps, testing plans, reports/dashboards, and QBRs/FBRs to meet client needs.
• Manage the performance of a designated client portfolio to client perfo...