Paid Media & Performance Marketing Specialist

Location: Barcelona

Reports to: CMO

Works closely with: SEO Specialist, CRM Consultant (HubSpot), Content Manager, Social media and video/ content specialists

The Mandate

Own and rebuild Lexidy's paid acquisition performance across Spain, France, Portugal, Italy, Greece and Mexico (with expansion markets to follow), at a moment when Google's own dynamics (AI Overviews, CPC inflation) demand real channel diversification — not just campaign tweaks.

What You'll Own

• Google Ads / Search — the top priority channel — plus Meta Ads (Facebook & Instagram).
• Tracking and attribution via Google Tag Manager and GA4.
• Reading and interpreting HubSpot lead and deal data to optimize campaigns not just for cost-per-lead, but for lead quality, conversion rate and ROI.
• Direct ad creative strategy — translate campaign performance data into clear creative brie...