Paid Media Specialist - Mexico City (Hybrid)

Location: Latin America

Job Overview

The Paid Media Specialist role focuses on launching, monitoring, and optimizing paid media campaigns across multiple platforms—including Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels—within Latin America. You will leverage AI tools to drive efficiency and innovation in campaign execution and reporting.

Key Responsibilities

• Launch, monitor and QA campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
• Set up tracking and attribution, including AI‑assisted tagging validation and anomaly detection.
• Use AI tools daily to accelerate campaign work: generate ad copy variants, summarize performance data, build audience hypotheses, and draft creative briefs.
• Conduct keyword and audience research using native platform tools and AI‑powered assistants.
• Support A/B tests, generate AI‑de...