Responsibilities

• Plan, manage, and optimize paid advertising campaigns across platforms (Facebook Ads, Instagram Ads, Google Ads, TikTok, LinkedIn, etc.)
• Monitor campaign performance, analyze key metrics, and generate actionable insights to maximize ROI
• Conduct audience research and A/B testing to refine targeting and improve ad effectiveness
• Collaborate with the creative team to develop compelling ad copies, graphics, and video assets
• Stay updated with the latest paid media trends, platform updates, and best practices
• Prepare campaign reports and provide recommendations for future strategies