Summary:

The Paid Social Specialist will manage and optimize all performance-driven digital campaigns focused on legal lead and case generation. This role requires deep experience in paid social media, audience targeting, campaign optimization, and performance analytics. The ideal candidate understands the personal injury category, can work in fast-paced environments, and knows how to scale lead volume efficiently while protecting cost-per-signed-case goals. 

This is not an entry-level role. Only experienced paid media specialists with a proven performance track record will be considered. 

Essential Functions:

• Plan, execute, and optimize paid digital campaigns across Meta, TikTok, YouTube, Google Ads, Paid Search, Display, and emerging platforms to generate incremental leads and signed cases for the firm. 

• Build and manage full funnel paid social strategies to increase leads and signed cases. <...