The role is responsible for the end-to-end execution of Scratch Cards and Digital Coupons in shopify —from negotiating placement on their Reward Stores to ensuring seamless technical APIs. Industry/tags could include: PhonePe, Cred, GPay, bank partnerships, gift cards, Paytm. Under partnerships and alliances may work Platform Alliance & Negotiation Planning & inventory: Secure prime visibility for our brand within the Scratch Card post-transaction flow on PhonePe/Paytm and the CRED Store Manage the coupon inventory to ensure we don't overspend the budget while maintaining a constant presence on partner apps Commercial Understanding: Negotiate performance-based deals (CPC/CTR) vs. fixed-fee placements to ensure a positive Return on Ad Spend (ROAS). Campaign Design Mechanic Optimization: Define the campaign for every channel within the discounting guardrails and target achievement monthly. Segmentation: Work with partner data teams to target specific user cohorts e.g., High-spenders on C...