About Crumble

Crumble is a premium Australian cookware and kitchen-appliance brand, designed in Melbourne. We make non-toxic, PFAS-free cookware that's beautiful enough to leave on the bench — earth-tone palettes, design-first, built for everyday cooking. We've grown to 60,000+ customers by treating performance marketing and brand as the same craft, not opposing forces.

We're a small, fast-moving team. You'll have real ownership from day one.

Location

This is a remote role.

Role Description

We're looking for an operator to own our in-house paid acquisition end to end — Meta, Instagram and TikTok — and to be accountable for the numbers that actually matter: contribution margin, MER, CAC and blended profitability.

This is not a button-pusher seat. You'll think like a growth operator and a creative strategist: reading the account, spotting fatigue before it bleeds budget, briefing ...