Job Title: Performance Marketer
Location: Chennai, India
Experience: 4+ years
We’re building a fast-growing skincare brand and are looking for someone who knows how to turn ad spend into real, measurable growth.
If you’ve worked with D2 C brands, understand customer behavior, and enjoy scaling campaigns that deliver real results, this role will be a strong fit for you.
What you’ll be doing
You will own the entire performance marketing engine, not just parts of it.
Plan, launch, and scale campaigns across Meta (Facebook & Instagram) and Google (Search, Display, Shopping, You Tube)
Take full responsibility for customer acquisition — from first click to final purchase
Work closely with the creative team to test ad copies, videos, UGC, and landing pages
Run continuous A/B tests to improve CTR, conversion rates, and overall ROI
Track and optimize key metrics like ROAS, CAC, AOV, and LTV
Set up and manage funnels, pixels, events, and tracking (GA4, Tag Man...