Experience:  3-6 years in B2C Performance Marketing

Location:  Mohali

Work Schedule -Monday to Friday (7:30 PM-4:30 AM )

Focus:  Lead generation for residential solar (B2C )

Drive qualified lead generation across the USA  market. Own the entire funnel from click to consultation, optimizing campaigns using native AI tools in Google and Meta platforms.

Responsibilities

• Build and scale campaigns: Google Ads, Meta, YouTube, LinkedIn, Quora, Reddit
• Generate high-quality leads across 6 states
• Execute retargeting campaigns across Google Display, YouTube, Meta for non-converters
• Deploy Google AI: Smart Bidding, Performance Max, Demand Gen, Responsive Search Ads
• Leverage Meta AI: Advantage+ Audience, Advantage+ Creative, Advantage+ Placements, Dynamic Creative testing
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