Performance Marketing Executive About the Role Proeze is looking for a data-driven and result-oriented Performance Marketing Manager with strong expertise in Ecommerce, Lead Generation, Funnels, and Data Attribution. The ideal candidate will be responsible for planning, executing, and optimizing high-performing campaigns that drive measurable growth and ROI. Key Responsibilities Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and other performance channels Manage Ecommerce performance marketing including ROAS, CAC, AOV, and conversion optimization Drive Lead Generation campaigns with strong focus on CPL, lead quality, and funnel efficiency Build and optimize full-funnel marketing strategies (Awareness → Consideration → Conversion → Retention) Set up and manage tracking, attribution, and analytics (GA4, GTM, Pixels, Conversion APIs) Perform data analysis and reporting to improve campaign ROI and decision making Conduct A/B testing for creatives, landing pages, an...