Position Overview
Elevate your analytics career with Groupe Dynamite as a Performance Marketing Analyst in Montréal. Lead advanced analytics to enhance marketing effectiveness across digital channels like paid search and social media.
As a key player in the E-commerce Analytics team, you’ll be central to implementing performance marketing best practices, optimizing budget allocation, and measuring marketing effectiveness. Collaborate closely with Paid Media, Affiliates, and CRM teams across GARAGE and DYNAMITE brands. Your contributions will enable data-driven decisions, shaping marketing strategies that resonate.
Key Responsibilities: • Evaluate paid media performance and propose optimizations • Own and manage measurement architecture for web and app • Perform deep-dive analyses on traffic sources and user behaviour • Lead conversion attribution and multi-touch analysis initiatives • Build performance frameworks and user-friendly dashboards
Requirements: • 5 to 7 years in per...