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Performance Marketing Analyst reports directly to the Performance Marketing Supervisor and provides support for day-to-day tasks across Performance Marketing channels such as PPC (Google and Bing), Paid Social (Meta and Instagram including potential launch of expansion channels) and Programmatic (Display, Audio, YouTube). The role is primarily focused on analyzing campaign data, preparing performance reports, and delivering insights that inform optimization strategies and support revenue and efficiency goals. This position is designed for entry-level professionals or individuals new to digital marketing who are eager to build foundational skills under the guidance of experienced team members.