Role Summary:

Own end-to-end lead generation across paid channels and ensure consistent monthly targets are achieved across Chennai, Hyderabad, Bangalore, and future markets like Dubai.

Key Responsibilities:

• Campaign Execution & Optimization
• Plan, launch and optimize campaigns on: ○ Meta Ads (Facebook & Instagram) ○ Google Ads (Search, Display, YouTube) ○ LinkedIn Ads (for B2B / premium leads)
• Continuously monitor CPL, CAC, ROAS and improve performance Lead Generation & Funnel Management
• Ensure daily lead flow meets targets per location
• Improve lead quality (not just quantity)
• Optimize landing pages and ad creatives for conversions Multi-Location Campaign Handling
• Run city-wise campaigns (Chennai, Hyderabad, Bangalore, Dubai)
• Customize messaging based on audience and budget A/B Testing & Experimentation
• Test creatives, cop...