Department: Marketing
Reports To: Digital Performance Marketing Leader
Level: Executive
Working Hours: 8:30 AM – 5:45 PM, Monday – Saturday (Saturday alternate)
Location: Hanoi, Vietnam

I/ Role Purpose:

Understand the Malaysia market. Responsible for operating and optimizing all Performance Ads campaigns (Meta, Google, TikTok, etc.) targeting the Malaysia market. The core objective is to maximize revenue, achieve target ROAS, and control cost per order (CAC/CPS) – driving sustainable sales growth in the international market.

II/ Key Responsibilities:

• Plan, execute, and optimize advertising campaigns on Meta, Google Ads, and TikTok Ads targeting Malaysia users, ensuring revenue and ROAS KPIs are met.
• Research consumer behavior and insights in Malaysia to identify the right target audience and tailor adverti...