Lead demand generation initiatives as a Performance Marketing Expert at Martell Group in Kelowna. Your skills in scaling acquisition channels will turn attention into measurable revenue.

This role requires a hands-on approach to manage paid acquisition across Meta, Google, LinkedIn, and emerging platforms. You'll ensure that every campaign aligns with revenue goals and builds effective funnels that convert. You'll play a crucial role in providing feedback to sales teams and refining messaging to enhance lead quality and conversion.

Key Responsibilities: • Execute and scale campaigns across multiple platforms • Optimize funnels from landing pages to nurture sequences • Drive metrics like CPL and MQL-to-opportunity conversions • Implement structured testing for improved audience engagement • Align marketing efforts with revenue goals and timelines

Requirements: • Extensive experience in performance marketing • Ability to manage and optimize high-converting funn...