Job Summary
We are seeking a results-driven Performance Marketer to plan, execute, and optimize digital marketing campaigns across multiple paid channels. The ideal candidate is data-oriented, analytical, and experienced in driving customer acquisition, lead generation, and revenue growth through performance marketing strategies.
Key Responsibilities
- Plan, launch, and manage paid advertising campaigns on platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.
- Monitor campaign performance and optimize for KPIs including ROAS, CPA, CPL, CTR, and conversion rate.
- Conduct keyword research, audience targeting, and competitor analysis.
- Track, analyse, and report campaign performance using tools like Google Analytics, Google Tag Manager, and platform dashboards.
- Manage advertising budge...